/ About
Adventure Brand Identity and Dynamism
We built for Dune Riders a brand identity that captures the raw energy of motorized adventures in Morocco. The design evokes adrenaline, freedom, and authenticity — inspired by the codes of major outdoor brands (Red Bull × Patagonia) while remaining accessible and professional to reassure an international tourist clientele.
Immersive Experience Catalog
The site presents four flagship excursions (Dunes Express, Atlas Quest, Sunset Raid, Full Day) through a cinematic experience with desert hero video, dynamic GSAP animations, and adventure gallery. Each excursion is detailed with its route, pricing, and duration, allowing travelers to choose the perfect experience.
Optimized Conversion and Booking
By combining powerful adventure branding with a simplified booking journey featuring an interactive calendar, Dune Riders now has a platform that inspires trust and action. The site significantly increases the conversion rate to excursion bookings for the international tourist clientele visiting Morocco.
/ Gallery
Inside the build
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