/ About
A Confidential Showroom, Rendered in Black and Gold
We positioned Mint Luxe Auto as a discreet address rather than a dealership — a house that shows a tightly curated selection of prestige vehicles by appointment only. The identity works in near-black and warm gold, with a single typographic voice and a closed palette, evoking the hush of a private viewing rather than the noise of a forecourt. Every element is calibrated for a clientele that already knows what it wants.
Cinematic Materials and a Signature Interaction
The site opens on a full-height video of the showroom, layered with a graded overlay and film grain. Floating controls and content blocks are built in translucent glass, sampling the moving image behind them. A single interaction runs through the entire site — the lift: every label is duplicated and stacked, sliding upward into its gold counterpart on hover, at a consistent 380ms. The collection is presented as one continuous panel of four categories, and the fleet unfolds vehicle by vehicle, each packshot desaturated to a common grade so the range reads as one collection rather than a catalogue.
Built for Enquiry, Not for Browsing
Every call to action opens WhatsApp with a pre-filled message in the visitor's language, in French or English — no forms, no inbox, no delay. A floating button keeps that route one tap away from any point on the page. The result is a site that behaves like the showroom it represents: it presents, it qualifies, and it hands the conversation directly to the people who close it.
/ Gallery
Inside the build
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